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At AL BASTI, we look for people who will show up as their whole selves because we value diversity and inclusion, as well as people who enjoy a bit of fun and maybe even a little quirky. Be sure to check whether you’re aligned with our company values and culture, and if you think you can see yourself delivering “WOW” as a member of the AL BASTI family, then check out the job descriptions below. If you’re a lover of Sports then even better !!

Social Media Content Copywriter

We’re looking for someone who has a flair for the creative, a penchant for writing captivating and catchy social media posts and a good attitude to boot! If you fancy yourself such a person and would like to be part of our team, get in touch with us.


  • BA degree in Marketing, Communications, or relevant field
  • Over four years of proven experience working as a Social Media Copywriter, or Senior Copywriter
  • Proficient with social media platforms
  • Working knowledge of SEO, keyword research, analytics tools (e.g., Google Analytics, Web Trends) and other relevant tools (e.g., Conductor, Screaming Frog, MOZ)
  • Well versed with online advertising principles
  • Ability to deliver creative web content
  • Outstanding communication skills
  • Should be a team player with the ability to multi-task
  • Must be creative and able to think out of the box
  • Must be available immediately and living in the UAE

Core Responsibilities

  • Take full ownership of copy briefs and maintain a high standard of quality
  • Compose and publish engaging posts for various social platforms including Facebook, Twitter, and Instagram
  • Set up social media posts (language, tone, message) according to our target audience’s behaviour
  • Select engaging pictures and videos to complement the content
  • Collaborate with the design team to complete creative tasks
  • Manage and update our social media pages with the latest news about our company
  • Facilitate internal teams to create promotional posts for events, job openings, product releases, etc.
  • Analyse data and report on social media insights (e.g., traffic, engagement, shares, conversion rates, etc.)
  • Apply advertising methods to boost brand awareness like promotions and competitions
  • Respond to the queries and comments of our followers on social media pages in a timely and appropriate manner

Play your part in our team succeeding. Do you have what it takes?

Join the AL BASTI team

What’s in it for you? Here are some of what to expect

  • Competitive Tax-free Salary & Benefits!
  • A fast-paced environment and a high-performing team
  • Working in a positive environment with talented individuals
  • Multicultural environment with over 20 different nationalities
  • Great career development opportunities in a growing company
  • Opportunity to work on massive campaigns and projects
  • Annual training budget for self-development
  • Engagement in fast-paced, challenging and unique digital work
  • Possibility for relocation and international transfers mid-career
  • Comprehensive Health Insurance
  • Great work-life balance
  • Annual Air Ticket Allowance 
  • Rewards & Recognitions
  • AL BASTI are committed to creating and maintaining a workplace environment which fosters mutual respect, integrity, and professional conduct.
  • Fun Work Environment

AL BASTI is proud to be an equal opportunity employer. We hire candidates based solely on merit and for equal pay regardless of race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.